es ist mir ja klar ... das ist eben das "netz", wo nicht der inhalt alleine zählt, sonder die vernetzung mit anderen inhalten. trotzdem bin ich immer wieder fasziniert, auf welche perlen mich das simple folgen eines links stossen läßt:
95 thesen dazu, wieso das netz eine neue art der kommunikation fördert -- und auf lange sicht verlangt!
zitat
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter -- and getting smarter faster than most companies...... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations...
... Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do...
volltext es manifestos noch mal hier
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